التربية الإعلامية ودورها في تعزيز وعي المتلقي حول المحتوى الإعلامي للذكاء الاصطناعي

Abstract

Abstract of Study

This study sought to identify the most prominent media literacy programs and principles to enhance the recipient's awareness of AI media content. This study falls under quantitative research, relying on the descriptive approach using the survey method (comprehensive enumeration method). The total study population was 63 individuals out of a total of 70. The study reached a summary of results, the most important of which is emphasizing the importance of media literacy programs and principles in creating and enhancing effective and positive awareness of the recipient towards AI media content, as well as preparing training programs for human resources working in the production of AI media content. The study also recommended a set of recommendations to reach an effective positive level regarding the production of AI media content for both the communicator and the recipient, in order to keep pace with advanced nations in this field, as well as to contribute to supporting researchers for future research in this field.