العوامل المؤثرة في قرار الشراء لدى المستهلك الجزائري

Abstract

Abstract

The study, "Factors Influencing Algerian Consumer Purchase Decisions - A Field Study on a Sample of Facebook Users," examined the impact of digital advertising and the psychological and social factors associated with social media platforms, particularly Facebook, on purchasing behavior. The study relied on a descriptive analytical approach, using a questionnaire as a data collection tool. It included a sample of 55 Facebook users. The results showed that Facebook is the most widely used platform, and that purchasing motives go beyond actual need to include curiosity, promotional offers, and the influence of influencers. This reflects a shift in consumer behavior toward new digital and emotional 

patterns.

Keywords 

Purchasing décision, digital ads ,consumer, psycholgical and persoal factors.