Navigating the Evolving Landscape of Generative AI: ” Reality and challenges”

Abstract

This study provides a comprehensive exploration of Generative Artificial Intelligence (GenAI), focusing on its transformative applications, technical foundations, and critical challenges. Leveraging advanced models such as GANs, Stable Diffusion, and Mi journey, the research evaluates GenAI’s impact across healthcare, industry, and media, with particular emphasis on its performance in multimodal tasks. Experimental findings demonstrate the superiority of Language Bind in cross-modal synthesis and reveal a shared vulnerability of GenAI systems to noisy data, highlighting the need for robust training methods and improved resilience. In addition to technical performance, this study foregrounds the ethical and societal values essential to responsible GenAI deployment. Core values such as fairness, transparency, accountability, and sustainability are examined in relation to deepfake misuse, algorithmic bias, and data privacy concerns. The paper emphasizes that without proactive governance and inclusive design, GenAI risks amplifying existing inequalities and misinformation. Ultimately, the study presents actionable recommendations to guide value-aligned and socially responsible GenAI development, aiming to maximize its benefits while mitigating risks related to scalability, ethical integrity, and public trust.