اتجاهات الجمهور الليبي نحو الإعلام المنصاتي

Abstract

Abstract:

This study aimed to examine the attitudes of the Libyan public toward platformized media through social media platforms in light of the ongoing digital transformations in the media environment. The study employed the descriptive survey method, and data were collected from a sample of 200 social media users in Libya using an electronic questionnaire.

The findings revealed that the Libyan public shows generally positive attitudes toward consuming media content through social media platforms, the results also indicated a high level of user interaction with news and information shared on these platforms through liking, sharing, commenting, and reposting. In addition, the findings demonstrated an increasing reliance on social media platforms as a primary source of news and information, particularly due to the speed of news dissemination and the diversity of available information sources.

The study concludes that platformized media has become a significant component of the contemporary media environment in Libya, where social media platforms play an increasingly influential role in shaping patterns of news consumption and public engagement with information in the digital media landscape.

Keywords:

Platformized Media, Social Media Platforms, Libyan Audience, Digital Transformation, News Consumption.