الذكاء الاصطناعي في الإنتاج الإذاعي والتلفزيوني بين الكفاءة الإبداعية والمخاطر الأخلاقية

Abstract

Abstract

This study explores the future of Artificial Intelligence in radio and television production, examining the relationship between creative efficiency and ethical risks. It employs a systematic analysis of forty peer-reviewed studies (20 Arabic and 20 English) published between 2015 and 2026, selected through specific purposive inclusion criteria. The study adopts a foresight methodology, integrating "Literature Delphi" to construct competing future scenarios. Findings reveal high efficiency in smart tools (4.03) and predictive analytics, while drama (1.82) and advertising scored lower. Results also highlight significant awareness of ethical risks and potential job displacement. Future scenarios favor "Human-AI Integration" at (68.5%), followed by "Cautious Adoption" at (18.7%). The study recommends establishing flexible governance frameworks that balance the exploitation of advanced AI capabilities with the protection of creative identity and adherence to professional and ethical media standards.

Keywords: Artificial Intelligence; Radio Production; Television Production; Creative Efficiency; Ethical Risks; Foresight; Delphi-based Foresight; Future Scenarios.