من الإعلان إلى المعنى: التصوير التجريدي في فضاء الاستوديو الفني

Abstract

Abstract:

This research explores a contemporary artistic experience in the field of promotional photography within a professional studio space. The study transforms everyday objects and products into abstract visual compositions imbued with aesthetic and symbolic meanings. Through visual analysis of photographic works, the research highlights how color, material, and lighting are used to liberate the product from its conventional commercial identity and elevate it into a contemplative, artistic realm. The study further investigates the intersection between abstraction and advertising photography, emphasizing the photographer’s role in reshaping meaning within a fully controlled synthetic environment.

The study also aims to bridge a knowledge gap in Arabic literature on abstract photography within studio spaces. It contributes to the regional visual discourse through a self-produced and conceptually reflective artistic experience.

Keywords: Abstract photography – studio – art and advertising – color in photography – contemporary images