الدور الوسيط للطعام الشعبي الليبي في العلاقة بين التسويق الإعلامي وتحقيق التنمية السياحية المستدامة

Abstract

Abstract:

      The Libyan folk food is one of the most famous foods that are very popular within the local and Arab environments which also extends to the international environments because of the great diversity of the meals served. However ،due to  the lack of media marketing within this context، and  because of the great importance of employing  it for the benefit of tourism activity، especially international tourism activity، ، hence، there is an urgent need  to review the possibility of that role the Libyan food can play in achieving sustainable tourism development through various media marketing techniques. The  descriptive and analytical approach will be employed  through  the questionnaire tool by distributing forms to those  segments of clients visiting   the famous Burjom popular restaurant in the city of Derna with the  analysis of the results by using  SPSS statistical program.

key words: Libyan folk food - Media Marketing - Tourism Development-Burjom Restaurant- Derna.