فوائد تبني العلاقات العامة لمفهوم المسؤولية الاجتماعية من منظور تسويقي

Abstract

Abstract:

Public relations are of prominent importance to many organizations dealing with individuals and groups, in particular those engaged in marketing activity that has a direct connection with the public and links the organization with its clients, on the one hand, and with the community in which it lives, on the other hand, and not only with the organization, its workers and its clients, but also with those who have no direct connection, such as the community environment surrounding all its components.

The study is divided into three researches: the first, the methodology of the study, the second, is divided into two requirements, respectively: the concept and nature of the social responsibility of the organizations; public relations from a marketing perspective; and the second, the dimension of the social responsibility of the organizations; public relations from a marketing perspective.

The second paper contains two requirements that concern the importance of fostering social responsibility for the public relations of organizations from a marketing perspective, and the second one deals with the benefits of adopting social responsibility for public relations on the intellectual image of the organization from   the marketing.

Keywords: public relations, social responsibility, marketing public relations