الانتماءات القبلية والمناطقية والجهوية وتأثيرها على الأداء الإعلامي في الإذاعات المسموعة الليبية

Abstract

Study Summary:

The study concluded that tribal and regional affiliations have an impact on the performance of media outlets, especially radio broadcasting, which falls within its scope, as 18.3% of respondents depend on radio broadcasting as their sources of communication when addressing community issues, while the following percentage, which was 11.5% of respondents, depend on satellite channels as their sources of communication when addressing community issues. Through the two results, it is proven that radio broadcasting, which falls within the scope of tribal societies, depends on us as sources for those in charge of communication, as it is clear from the analysis of the data, as it is clear from the analysis of the data that all the arithmetic averages of the paragraphs that measure the axis of the tribe’s influence on the radio range from (2.5) to (2.78), and all of them indicate that the level of the axis of the tribe’s influence was at a degree from high to very high, which is an indicator of the results of the general average of the paragraphs of the level of the tribe’s influence on the radio equal to (2.62) with a standard deviation of (0.73), which confirms that the value of its arithmetic average is high, and this confirms that The researchers agreed that the level of influence of the tribe on the performance of radio stations that fall within the scope of these communities in general was high.